Italy’s Wine Tourism Success Story: The Next Challenge Is Evolution
Italy continues to be one of the world’s leading destinations for wine tourism. According to the latest figures, the sector now includes more than 20,000 wineries open to visitors and attracts over 20 million guests each year. Steady growth confirms the increasingly strategic role that wine tourism plays within Italy’s broader tourism offering. This position […]
Italian Wine Tourism: A sector that knows where it wants to go, but not yet how to get there
A new report offers a remarkably precise snapshot of the sector. The data compiled by Roberta Garibaldi and SRM portray an industry that is solid, profitable, and growing. No wineries are operating at a loss. Seventy-seven percent have invested over the past three years. The economic multiplier generated by food and wine tourism exceeds that […]
Tourism Is Still Growing, but Changing Direction: What Wineries Need to Understand Today
The Resilience of Global Tourism in an Increasingly Uncertain World Despite a complex geopolitical landscape and growing international tensions, global tourism continues to demonstrate a remarkable ability to adapt. According to the latest data released by UN Tourism, the first quarter of 2026 recorded 307 million international tourist arrivals, approximately 6 million more than during the […]
Palazzone Open Day: Networking and Strategy to Develop Wine Tourism
The open day organized at Palazzone, in Orvieto, represents a concrete example of this approach: a strategic moment designed to activate relationships between the winery, tourism operators, and the hospitality system, contributing to the development of the wine tourism destination. Wine Tourism in Italy: Why Networking Is Crucial Within the context of wine tourism in […]
How Artificial Intelligence Is Transforming Food & Wine Tourism
In recent years, Artificial Intelligence has profoundly changed the way people discover, select and experience travel. Food and wine tourism – and wine tourism in particular – is now entering a new phase, shaped by how AI interprets, ranks and recommends destinations, experiences and brands. Travelers no longer search only for “wineries to visit” or […]
FINE Italy: a success for wine tourism and for our stand at the first edition
The first edition of FINE #WineTourism Marketplace Italy, organized by Riva del Garda Fierecongressi and Feria de Valladolid, closed with outstanding results: 76 exhibitors, 74 buyers from 24 countries, and over 1,440 business meetings, 89% of which were generated through mutual preferences between supply and demand.The event confirmed the enormous potential of Italian wine tourism, a sector that […]
Wine Tourism as a Lever of Resilience and Territorial Value
Reflections from the 9th UN Tourism Global Conference on Wine Tourism The 9th UN Tourism Global Conference on Wine Tourism provided a clear and stimulating overview of the future of wine tourism, confirming how this segment today represents one of the most effective levers of economic, cultural, and environmental resilience for wine-producing regions. Despite the […]