Investing in high-quality hospitality means building a system around wine and food that creates a deep connection with the product and its territory, making it unique and influencing consumer behavior and decisions.
According to recent data, the sector grew by 7–10% over the past year, with over 16.5 million visitors to Italian wineries. By 2025, growth is expected to reach an additional 9%, confirming that wine tourism is an increasingly strategic pillar for hospitality in Italy.
Investing in high-quality hospitality means building a system around wine and food that creates a deep connection with the product and its territory, making it unique and influencing consumer behavior and decisions.
According to recent data, the sector grew by 7–10% over the past year, with over 16.5 million visitors to Italian wineries. By 2025, growth is expected to reach an additional 9%, confirming that wine tourism is an increasingly strategic pillar for hospitality in Italy.
Customer engagement is the foundation of the new economy. Experiences—multidisciplinary in nature, combining entertainment, education, escape, and aesthetics—if well designed, transform visitors from mere consumers into direct connoisseurs of brand heritage, and ultimately into ambassadors of the company’s identity and values.
Producing wine or food is no longer just about creating a product; it is about generating territorial value and, in the best cases, fostering a competitive region. Hospitality within a winery can transcend tourism—it can give rise to cultural districts, born from the ability to merge culture with creativity, innovation, and the economic vitality of the territory.
Hospitality is an advanced marketing tool that responds to emerging cultural and consumer demands. It exemplifies the essential shift from cultural marketing to experiential and relational marketing.
(Source: Future Market Insights)