Italian farms have increasingly embraced multifunctionality: agriculture is no longer just about producing goods, but about offering services for hospitality that boost business productivity.
Italian farms have increasingly embraced multifunctionality: agriculture is no longer just about producing goods, but about offering services for hospitality that boost business productivity.
Data confirms that opening to agritourism activities or investing in the creation of a Wine Resort—a place offering a complete experience around wine and food—delivers major benefits.
Alongside higher revenues and seasonal balance, this also boosts direct sales of products and services.
The Winning Model of Wine Resorts
A Wine Resort offers all-round hospitality: it brings guests closer to the world of wine, helping them understand its rhythm and uniqueness.
It combines food & wine with the desire for escape. This is why it’s much more than a passing trend—demand for these experiences is constantly growing.
A well-crafted offer can be highly effective, especially when it creates an evocative experience around wine and fosters direct, interactive encounters between enthusiasts and products. This is exactly what today’s discerning guests are looking for: to meet the people, traditions, and places behind the wines.
As experts in the field, with dedicated studies and professional experience in high-level hospitality, we guide entrepreneurs in this development journey—supporting teams in defining a winning, long-term strategy.
(Silvia Ghirelli)
Data confirms that opening to agritourism activities or investing in the creation of a Wine Resort—a place offering a complete experience around wine and food—delivers major benefits.
Alongside higher revenues and seasonal balance, this also boosts direct sales of products and services.
The Winning Model of Wine Resorts
A Wine Resort offers all-round hospitality: it brings guests closer to the world of wine, helping them understand its rhythm and uniqueness.
It combines food & wine with the desire for escape. This is why it’s much more than a passing trend—demand for these experiences is constantly growing.
A well-crafted offer can be highly effective, especially when it creates an evocative experience around wine and fosters direct, interactive encounters between enthusiasts and products. This is exactly what today’s discerning guests are looking for: to meet the people, traditions, and places behind the wines.
As experts in the field, with dedicated studies and professional experience in high-level hospitality, we guide entrepreneurs in this development journey—supporting teams in defining a winning, long-term strategy.
(Silvia Ghirelli)
we guide entrepreneurs in this development journey—supporting teams in defining a winning, long-term strategy.
we guide entrepreneurs in this development journey—supporting teams in defining a winning, long-term strategy.